
Phones Down. The 7 day Challenge
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Many of us remember doing sponsored walks at school. Names written down by friends and family on a sheet of paper. A small challenge, done together, raising money for a good cause. This is a modern version of that idea. But instead of walking miles, children are being invited to take on a different kind of challenge:
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Switch off their smartphones for 7 days.
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What is the 7-Day Challenge?
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The Phones Down challenge takes place during the first week of the summer holidays: Sunday 26th July to Sunday 2nd August.
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Children take a break from smartphones and use that time to reconnect with real life, friends, family, and the world around them.
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At the same time, they can raise money through sponsorship for the Brianna Ghey Legacy Project, supporting young people’s mental health.
Why this matters
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Children today are growing up in a very different world.
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Many are spending around 35 hours a week on smartphones, often affecting:
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Sleep
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Mood
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Focus
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Relationships
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We are seeing more anxiety, more disconnection, and more pressure on young people than ever before.
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This challenge exists to do something about that.
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The Brianna Ghey Legacy Project was created to promote positive mental health in young people, helping families, schools and communities better support children growing up in a digital world.
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This challenge brings that mission to life in a simple, practical way.
What does ‘Phones Down’ mean?
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Every family is different, so this is flexible. But we recommend handing your turned off phone to a trusted adult at the start of the challenge for the 7 day period.
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For most children, it means:
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No social media
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No scrolling or gaming on smartphones
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No constant notifications
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Parents can agree what works best:
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Basic phones for safety
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Clear boundaries
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Adjustments where needed
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This is about reducing distraction, not creating stress.
What will children do instead?
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Without phones, children often:
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Spend more time outdoors
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See friends face-to-face
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Get creative
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Help at home
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Try things they wouldn’t normally do
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It can feel like stepping back into a simpler time, slower, calmer, more connected.
Will it be hard?
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For many children, yes, especially at the start. That’s completely normal.
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The first couple of days might feel strange or even boring. Then something shifts, creativity might return, conversations will come back. Life will feel different.
How does the fundraising work?
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Just like a traditional sponsored challenge:
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Children create a fundraising page here PEACE & MIND UK CIC (Brianna Ghey Legacy Project) | SuperKind
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Friends and family sponsor them through their own QR code
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They complete the 7-day challenge and tell us how they got on!
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All funds raised go towards the work of the Brianna Ghey Legacy Project, supporting programmes that improve young people’s mental health and wellbeing.
How can parents support their child?
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You don’t need to make this perfect.
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You can help by:
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Talking about the challenge together
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Setting simple boundaries
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Planning a few activities
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Encouraging time with friends
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Modelling some of the behaviour where possible
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Even small changes can make a big difference.
A shared moment
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This is more than a challenge.
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It’s a chance for children to experience something many adults remember:
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Life without constant distraction, time that feels slower, connection that is real.
An invitation
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For one week:
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Put your phone down
Look up and see what changes
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Start your challenge here! PEACE & MIND UK CIC (Brianna Ghey Legacy Project) | SuperKind




